Scrunch
AI visibility signal, monitoring, and current presence trackingKojable vs Scrunch
Scrunch shows the signal. Kojable tells you what to do with it.
Most AI visibility platforms answer an important question: where does our brand show up in AI answers today? Kojable is built for the harder next question: what should we actually do next?
Visibility tracking matters. But visibility is only the first step. Kojable looks beneath the surface of AI answers and breaks them down at the prompt, model, source, citation, and action level.
Kojable
AI visibility intelligence, diagnosis, prioritisation, and action planningThe difference
Visibility tools show the scoreboard. Kojable studies the game tape.
| Area | AI visibility platforms | Kojable |
|---|---|---|
| Current presence | Show where a brand appears today. | Explains why the brand appears, disappears, or is misrepresented. |
| Evidence layer | Track mentions, citations, and visibility trends. | Breaks down prompt-level, model-level, source-level, and citation-level evidence. |
| Gap handling | Identify visibility gaps. | Turns gaps into source opportunities, creator targets, content actions, and claim fixes. |
| Primary use | Useful for monitoring. | Built for diagnosis, prioritisation, and action. |
| Wrong answers | Tell you that an AI answer is wrong. | Shows which sources are reinforcing the wrong answer and what needs to change. |
| Strategic value | Measure current AI visibility. | Helps prepare the brand for future AI-mediated discovery. |
What Kojable adds
Kojable turns a visibility gap into an operating plan.
Visibility signal
- What buyer question was asked?
- Which model was tested?
- What did the model answer?
- Which competitors or alternatives were mentioned?
Action intelligence
- Which sources shaped the answer?
- Where was the company missing or misrepresented?
- Which source, creator, URL, or content gap matters most?
- What action should be taken next?
Practical example
When pricing changes, AI answers can keep repeating the old story.
Imagine a company moves from subscription pricing to usage-based pricing. AI systems may continue repeating the old subscription-based pricing if that is what the web still reinforces.
A standard visibility alert may say
- AI has the wrong pricing.
- The company is missing from important pricing answers.
- Competitors are being mentioned instead.
Kojable goes deeper
- Which prompts still produce the outdated pricing answer.
- Which models are saying it.
- Which URLs reinforce the old pricing narrative.
- Which pages, third-party sources, and content formats need to change first.
Why it matters
AI discovery is becoming part of the buying journey.
Buyers are asking AI systems which tools to consider, which products are best, how pricing works, what alternatives exist, and which vendors fit their needs. If the web gives AI systems an outdated, incomplete, or misleading version of the company’s story, AI answers can repeat that version.
What Kojable does not claim
- It does not claim to force AI systems to cite a brand.
- It does not promise guaranteed AI recommendations.
- It does not treat every citation as equally actionable.
What Kojable does
- Identifies the highest-leverage source and citation opportunities.
- Improves the information environment AI systems learn from and retrieve from.
- Creates practical actions that make the company easier to understand, verify, and recommend correctly.
The simplest way to say it
Scrunch tells you where you stand. Kojable helps you decide what to change.
Visibility tools monitor the answer. Kojable helps shape the evidence behind the answer.
Book a short review to see which prompts, sources, citations, and content gaps should be acted on first.
Quick answers
Common questions about Kojable and Scrunch
Not directly. Scrunch and similar platforms are useful for monitoring visibility. Kojable is strongest when the team needs to understand what the signal means and decide what should change next.
Yes. A visibility platform can show the prompts, citations, competitors, and gaps. Kojable can then diagnose which findings matter, which sources shaped the answer, and which actions are realistic.
Kojable works at the prompt, model, source, citation, and action level. It does not just show that a gap exists; it identifies what source, content, creator, URL, or claim should be changed next.