News
Competitive Gap Analysis Update
Kojable now gives teams a clearer way to find AI visibility gaps: the places where competitors are appearing, cited, or recommended, while your brand is missing or underrepresented.
The update helps teams move from "are we visible?" to "where are competitors winning, why, and what should we prioritize next?"
What changed
Kojable now maps competitive AI visibility gaps
Brands need to know more than whether they appear in AI answers. They also need to understand where competitors are mentioned, cited, recommended, or positioned ahead of them across answer engines and AI search experiences.
Kojable's gap analysis now helps teams compare their brand against competing brands across the topics, prompts, categories, and source patterns that shape AI-generated answers.
Answer: teams can identify where competitors are winning in AI search, where their own brand is absent or underrepresented, and which gaps deserve action first.
Why it matters
AI search creates competitive visibility gaps
When AI answers compare options, summarize categories, or recommend vendors, the answer may give competitors more attention than your brand. That can happen even when your own content exists, because answer engines rely on broader source patterns, clearer positioning, and repeated third-party evidence.
Missing prompts
Your brand does not appear for questions where competitors are named or recommended.
Weak categories
Competitors are easier for AI systems to place in the category or use case buyers ask about.
Stronger sources
Competitors show up more often in the sources answer engines cite, summarize, or trust.
Better positioning
The answer frames a competitor as a better fit, clearer choice, or more proven option.
What teams can identify
The queries, topics, and sources behind the gap
The update helps teams see where competitors are stronger across buyer questions, category language, comparison prompts, and cited sources. It also clarifies whether the issue is absence, weak representation, source quality, or positioning.
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Competitor-winning prompts
Questions where competing brands appear more often, earlier, or with stronger recommendations.
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Underrepresented topics
Subjects where your brand should be part of the answer but is missing or thinly represented.
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Category and use-case gaps
Areas where competitors have clearer fit, comparison, or use-case signals.
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Source pattern differences
External pages, publications, review sites, and other sources that reinforce competitor visibility.
AEO priority
Use gaps to decide what to fix first
Competitive gaps are useful because they point to the next best action. Teams can prioritize new content, source building, comparison coverage, positioning updates, and AEO work based on the places where competitors are already winning attention.
The goal is not to create a long research report. It is to give teams a practical view of where AI visibility is being lost and what work is most likely to close the gap.
Next step
Find where competitors are winning AI answers
Compare your brand against competing brands, then prioritize the AEO work that closes the most important gaps.