Guides
Step-by-step guides for diagnosing and improving how AI systems understand and describe your company.
Assign GEO accountability without forcing every intervention into SEO, PR or content: use diagnosis to route company truth, implementation and verification to the right owners.
Answers: How should a B2B company assign accountability for GEO and route individual actions after an AI answer-alignment gap is diagnosed?
Read guideA Kojable monitoring playbook for turning mapped B2B buyer questions into a governed AI search monitoring panel by clustering redundant questions, retaining meaningful variants, assigning core/validation/exploratory roles and freezing the panel before baseline measurement.
Answers: How should a B2B team decide which buyer questions deserve separate AI search monitoring prompts, which can be clustered, and when the resulting panel is ready to freeze?
Read guideChoose the right intervention after diagnosing a material AI representation gap: match evidence to the claim, classify source actionability, assign ownership, document the change and hand it to verification.
Answers: How should a B2B team choose and implement the right remediation after diagnosing a material AI representation gap?
Read guideRetest a documented AEO or AI answer-alignment change against a frozen baseline, classify what moved, and separate observed movement from causal attribution.
Answers: How should a B2B team verify whether an AEO or AI answer-alignment change produced meaningful movement after an intervention?
Read guideAssess a captured AI answer against verified company truth, then judge relevant completeness, framing, evidence support, materiality and recurrence before deciding whether to Accept, Monitor or Diagnose.
Answers: How should a B2B team assess whether a captured AI answer is materially aligned with verified company reality and evidence?
Read guideBuild a repeatable AI visibility tracking baseline by freezing prompts, AI surfaces, run design, metric definitions, evidence and QA before T0.
Answers: How should a company build an AI visibility tracking baseline that can support comparable retesting?
Read guideMap the buyer questions your company should answer first, connect each answer to evidence, prioritise gaps, and validate the result in AI answers.
Answers: Which buyer questions should your company answer first, where should each answer live, and what evidence should support it?
Read guideFind the prompts where competitors appear or are cited before your company, then identify the gaps and actions that deserve attention.
Answers: Where are competitors appearing ahead of your company, and what should you investigate next?
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