Competitor Intelligence

Understand how AI compares your brand with competitors.

Kojable helps you examine which competitors AI assistants recommend, how they describe the differences and where your company's strengths or capabilities may be missing from the answer.

Investigate competitive representation across relevant buyer questions, markets and AI platforms. Competitor Intelligence is a capability within Kojable's AI answer alignment platform.

Free AI Brand Audit Book a demo

The free audit includes an initial Competitor Snapshot, alongside Brand Summary and Associated Topics. Detailed competitor analysis, Share of Voice measurement and follow-up work are scoped separately. See what the free AI Brand Audit includes.

Competitive discovery

Your competitors may be shaping the shortlist before a buyer visits your website.

A buyer may ask AI which provider to choose, which alternatives suit a particular need, which products offer a required capability or how two brands compare.

The answer might recommend a competitor, omit your company, overlook an important differentiator or use outdated positioning. It may describe an alternative more specifically or confuse similar products and services. A mention count cannot explain how those distinctions are presented.

Competitor Intelligence is designed for expertise-led B2B companies, consulting and professional services, consumer and ecommerce brands, creator-led businesses and agencies. Marketing, strategy, brand and growth teams can use it to examine the competitive story buyers encounter.

Measured answers describe a particular sample. They do not establish how every buyer researches a purchase or prove revenue loss.

What Kojable measures

Understand your competitive position in AI answers.

Examine presence, descriptions and supporting evidence together. A frequently mentioned competitor may still be described incompletely; an omitted differentiator may need more investigation.

Competitive presence

Which competitors appear in relevant measured answers, and where is your company absent from the options presented?

Share of Voice

How frequently does each brand appear within a defined set of measured questions and conditions?

Competitive framing

How does AI describe your business relative to alternatives, and which comparisons does it make?

Differentiator accuracy

Are important strengths, specialisations, product features and qualifications represented correctly against reliable reference information?

Question and market gaps

Where do competitor appearances differ by buyer need, topic, use case or market?

Evidence and citation gaps

Which supporting sources appear for competitors, and what relevant information may be missing for your brand?

Available metrics depend on the measured platform, model and engagement. The written scope defines the question set, coverage and follow-up; not every metric is available for every model or engagement.

Share of Voice explained

Understand AI Share of Voice in context.

Kojable's AI Share of Voice analysis describes competitor visibility within a defined set of measured AI answers. Interpret it with the question set, platform, market, timing and methodology.

AI Share of Voice

Relative presence in the measured answer sample. It describes which brands appear within that sample and under those conditions.

Market share

A commercial measure of sales or market activity. AI answer appearances do not establish a brand's actual share of sales.

Total Addressable Market (TAM)

An estimate of potential market opportunity. The measured answer sample does not estimate the size of that opportunity.

These measures are not interchangeable. AI Share of Voice does not measure actual sales, market share, total demand or TAM. This page describes competitive representation in AI answers, not a separate demand or market-sizing service.

A useful baseline needs a defensible question set and consistent comparison conditions. Select questions around relevant buyer needs, explain what the sample covers and compare compatible collections. A market or language change may require a separate baseline.

Read the product update on market-aware Share of Voice history for the existing implementation's comparison safeguards.

Illustrative measurement questions — not recorded AI responses.

The questions that reveal your competitive position.

Examples cover service selection and ecommerce comparisons. No answer excerpts or customer results are shown.

  • What are the best alternatives to [company] for [specific need]?
  • How does [your company] compare with [competitor]?
  • Which companies specialize in [industry or capability]?
  • Which products offer [required feature]?
  • What makes [brand A] different from [brand B]?
  • Which providers are best suited to [customer scenario]?

How a competitive finding is analysed

Go beyond who appears in the answer.

Use the measured response as the starting point for an investigation, then compare subsequent answers under similar conditions.

  1. Define the comparison

    Select relevant competitors, categories, buyer needs and questions. Make the comparison's purpose and limits explicit.

  2. Measure the answers

    Capture observed responses under defined platform and market conditions, retaining the question and measurement context.

  3. Examine the framing

    Identify recommendations, comparisons, omissions and descriptions. Check whether important distinctions are accurately represented.

  4. Investigate the evidence

    Review available citations and information supporting each brand, including where relevant evidence is missing or outdated.

  5. Prioritise improvements

    Identify missing differentiators, outdated explanations and useful information gaps for your team to investigate or address.

  6. Retest

    Compare subsequent answers under similar conditions and document movement without treating every change as the effect of your work.

Monitor → Diagnose → Improve → Verify

Turn competitive gaps into a clearer brand story.

Monitor
Establish which brands appear and how they are represented in the agreed answer sample.
Diagnose
Investigate overlooked strengths, missing use cases, outdated descriptions and relevant third-party information.
Improve
Clarify what makes your company different. Correct product or service descriptions, strengthen comparison information and documentation, add missing use cases and support important claims with evidence.
Verify
Retest comparable questions after changes to see what moved, what stayed stable and what still needs attention.

Your team reviews and approves changes. Publishing, implementation, outreach and testing depend on the agreed scope. Independent publisher or creator participation is not guaranteed, and Kojable cannot control third-party AI recommendations. See how Kojable connects monitoring, diagnosis, improvement and verification.

How the capabilities connect

Put competitive findings into the wider workflow.

Competitor Intelligence examines how brands are compared and differentiated. These connected capabilities help establish the baseline, investigate an answer and plan practical work.

Start with an initial Competitor Snapshot alongside the brand summary and associated topics.

Explore the AI Brand Audit

See which brands appear across measured answers before examining how they are compared.

Explore AI Visibility Monitoring

Examine what those answers communicate, including claims, context and missing qualifications.

Explore Answer Intelligence

Investigate supporting sources and evidence patterns around your brand and its alternatives.

Explore AI Citation Monitoring

Examine product-specific recommendations and shopping-related comparisons.

Explore AI Product Discovery

Connect prioritised findings to structured research and content improvement planning.

Explore Growth Engine

Platform coverage

Compare brands across the AI platforms in scope.

Our platform groups are Google, Meta, ChatGPT and Claude. Comparisons depend on the exact measured surface, model, market, question set and time; coverage is agreed in the written engagement scope.

Google
Gemini, AI Mode and AI Overviews are distinct experiences. Keep the tested Google surface attached to each comparison.
Meta
We measure grounded Muse Spark answers through Meta’s API. The Meta Model API uses web-search grounding; these measurements do not monitor private or personalised AI conversations inside Instagram, WhatsApp or Facebook.
ChatGPT
Compare answers under the recorded OpenAI model and access conditions. API measurements do not cover every ChatGPT consumer mode or account type.
Claude
Use the Claude models and surfaces agreed for the engagement. Anthropic API access does not imply universal consumer application coverage.

Practical answers

Frequently asked questions about Competitor Intelligence

What is Competitor Intelligence for AI search?

Competitor Intelligence examines how AI-generated answers include, compare and differentiate your brand and its alternatives. Kojable connects competitive presence, framing and evidence gaps to practical investigation and comparable retesting.

How does Kojable compare my brand with competitors?

Kojable measures relevant buyer questions and examines which brands appear, how they are described and what supporting evidence is available. The comparison retains the question set, platform, market and measurement conditions, with available metrics defined by the agreed scope.

What is AI Share of Voice?

AI Share of Voice describes relative brand presence within a defined sample of measured AI answers. It must be interpreted with the underlying question set, platform, market, timing and methodology.

Is AI Share of Voice the same as market share or TAM?

No. AI Share of Voice describes presence in a measured answer sample; market share concerns sales or market activity, while TAM estimates potential market opportunity. AI Share of Voice does not measure actual sales, total demand or TAM.

How are competitors and measurement questions selected?

The comparison should use relevant alternatives and questions tied to your category, buyer needs and market. Define a defensible question set and consistent comparison conditions in scope, rather than treating a few favourable answers as a complete competitive picture.

What if AI recommends a competitor instead of my brand?

A competitor recommendation is a finding to investigate, not proof that your brand lost a sale. Review the buyer need, the answer's framing and its evidence, then prioritise missing differentiators or information gaps for your team's review and scoped follow-up.

Which AI platforms does Kojable cover?

Kojable's platform focus is Google, Meta, ChatGPT and Claude, with exact coverage agreed in writing. Google experiences remain distinct, and Meta measurements use grounded Muse Spark answers through the Meta Model API with web-search grounding. API testing does not include every consumer application surface.

Can Kojable guarantee that AI will recommend us over competitors?

No. Kojable cannot control third-party AI recommendations or guarantee that your brand will outrank, replace or be chosen over competitors. It helps teams investigate competitive gaps, prepare improvements and retest comparable answers.